Knowing Your Numbers!?!?!?!

[Michael Quarles]

It is that time of year for you to run your areas numbers. 

IMHO you will want to know the following in order to determine a marketing plan and have a good understanding on your market conditions. 

I like knowing the following based upon zip codes

1 - Total Cash Sales last 6 months

2 - Total Cash Sales Absentee Owned Last 6 Months

3 - Total Single Family Units and Total Residential Units.

4 - Number of Mortgage Lates 30 - 60 - 90 and 120+

5 - Number of Pre-Foreclosures filed (NOD or Lis Pendens) Broken into the last four Quarters.

6 - Number of REOs Broken into the last four Quarters. 

7 - Current Median Value

8 - Percent of increase or decline in median 1 month 3 months 6 months and 12 months

9 - Average Days on Market and the last four quarters trend

10 - Number of Active SFR on market and each of the prior Eleven Months

11 - Number of Sale Pendings 

12 - Number of Sold SFR by Month Last Eleven Months.

10 - Number of SFR units with 30% equity and under Median Value

11- Number of SFR at bottom 3rd, middle 3rd and top of median and 30% equity.

[Alisa O.]

Erick Martinez,
I found an answer. @Michael Quarles answered it on the Podcast #81, 32:49. He said that you can find the info on the listsource. You can open a free account and compile the data. You will not see the names of the people, but you are going to know your numbers. Whether you are going to mail to them or not, you can compare different segments/zip codes to one another in your market research. Especially, if you are just starting or exploring a new market and really want to know the area, this is the way to go per Michael Quarles. In the podcast he outlines why this is important and backs it up with data.

Michael Quarles, thank you so very much for being so thorough and generous with the information. For me and I'm sure for many many many others the information that you so graciously share is nothing but a ticket to freedom. Thank you!