Marketing

[Reggie C.]

How much money do put back into your Marketing budget after every wholesale deal is closed  $500, $1000, or more?

[Michael Henry]

This question is great! I run my business by the 12 Guiding Principles of KANKETA. Achieving Financial Balance:

Marketing should be accomplished for 4.2% of normal monthly margin.

1. You sell something for 3,000. Subtract cost of goods (ie. 1,000) = 2,000 Margin x 4.2% = marketing contribution from that sale of $84.

This 84 sounds small, but Properly used should return 3X.

What is NMM (normal monthly margin?) X 4.2%

X 12 months = annual marketing budget to maintain and grow that revenue.