Direct Mail, how many times?

Question

I am planning a marketing campaign and am wondering how often do you send to your list?  Say I have a list of 1,000.  Should I mail them weekly, bi-weekly, monthly? For how long -2, 3, 6 months?

Also, when doing so, do you switch up the mailer?  First a yellow letter, then a post card, then a flyer, then what?

How often should I be getting a new list?  I can't keep mailing to the same 1,000 people for a year, right?

Antonio Coleman · Answer

@Eric Narciso There is nothing wrong with sending content to your list at al. What you need to do is think about the approach and call to action. The numbers of times is not really the issue it's mostly about what you have to say to get people to response.

My recommendation is to force people over to your website, and allow the site to do all the work. Get them to opt-in so you can send them emails on auto pilot is the best route because its done by the email marketing system.

Try this system and it will save you tons of time and money overtime.

Sean McNamara · Answer

@Eric Narciso

We started with about 2,000 sent over the course of a month. This was divided in to 4 different batches of about 500 mailers. We did this to avoid a possibility of the phones being inundated with calls in just a couple days, then weeks of downtime. I find this works well especially if sending large quantities, as it ensures you have the availability to drop everything and get that awesome deal under contract.

We usually wait about 3-4 weeks in between rounds of mailing those same customers. You want to keep getting your name and number in their hands but you don't want to be spamming them every week with mail. People will say that you want to hit them 5 or 6 times, there really isn't  magic number but they are right in saying don't give up after one or two mailers. If you have spoken with someone that you are 100% sure is not going to sell (e.g. someone who calls and leaves a scathing voicemail filled with expletives) then you can remove them from your mailing list and save a little bit of money.

To summarize, hit them every few weeks to a month, I would say atleast 5-6 times but if your mailer is cheap enough and you are still getting calls then keep going.

Ryan Billingsley · Answer

@Eric Narciso

We started with 1000 spread out over 2 months to learn.  There is a learning curve that goes along with taking the calls.  So it is best to ease into it.  Once you feel comfortable you can always up the mail.

Ryan Billingsley · Answer

@Eric Narciso

We buy leads and use them for 6 months.  We hit each lead 6 times, once per month.  Each time we send them a letter it has a different message that becomes more aggressive every time we hit it.  We is a google voice account for our campaign.

Lucas P. · Answer

Monthly for a year. You can be hitting multiple lists at a time and do an A/B test to see which one's are hitting the target for your market. I would also change it around with the medium you are using, absolutely.

Eric Narciso · Answer

thanks you guys help a lot with how to approach.i appreciate it a ton

Eric Narciso · Answer

also, hiw big of a list. I was thinking 500-1000. Right now im new and a one man team, is 1000 too much or 500 too little? I have a good amount of free time to operate.

Im on that 6mos, once a month plan

Eric Narciso · Answer

do you know to integrate either vumber, but really, callrail in podio?

Eric Narciso · Answer

Thanks

Lucas P. · Answer

@Eric Narciso @Troy Walcott

I have 10+ multiple numbers to keep track of online and offline campaigns and they kind of work like Google Voice but it's a paid service so has better capability. That's how I do my A/B testing.

I don't hit my lists more than once a month, but others may like to do it more often. Either way, I still get the awesome phone calls of "Take me off your list! If I want to sell my house I will speak to a realtor who actually can legally sell my house!" Or a funny one just last week, I call a lady back after she asks me to call her: "Why are you calling me, you know that's solicitation, I'm going to report you to...blah, blah, blah". After I explained that she asked me to call her back i just get silence for a few seconds then she starts another rant. I actually get more of a kick out of the angry calls. Is it just me?

Got sidetracked there a little. Sorry.

Direct Mail, how many times?

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