Direct Mail to Absentee Owners

[Andrew Hofing]

Is it a good idea to say something in my direct mail copy about the impending rate hike and that real estate values will likely decline in correlation?  I have some leads on vacant properties with absentee owners and I'm trying to come up with good copy that will get a response.  Thanks for any feedback and input!

[Mark Nelson]

My advice would be to keep them short and sweet and don't give them too much information. What you buy, your time frame, things like that. Just my two cents.