Postcard Copy

[Eric Hornung]

Hello, my partner and I are looking at sending out postcards to the 150 houses in the area we are targetting for non-MLS listed properties. I have put together the basics on a post-card and was just looking for feedback from someone with experience regarding the wording. Additional tidbits of advice are also much appreciated.

The image mentioned above is a customized street map with the relevant houses highlighted in a green that pops. 

[Jeremy T.]

IMO, the copy is too complicated and you are talking too much about yourself.  People do not care about you, they care about themselves.

Ask yourself: why is this prospect going to read this postcard and not throw it in the garbage?  Your copy can say something that is particularly troubling to your prospect or you can make it more general, but either way people who are motivated to sell their home for dimes, nickles, or pennies on the dollar are in a tough spot of some sort.  Make the bulk of the message about them, not you.