Tax Delinquant Help

[Mike Anders]

So I have acquired a list of 750 tax Delinquant homeowners from my county and am looking for marketing help. I've done a ton of research on targeting these homeowners with letters and a lot of people say you should mail to them right after they get their tax bill (June) and that repitition is not necessary. I've had a ton of failed direct mail attempts and wasted lots of money so I am trying to be more strategic and get away from the "shotgun" approach. Any help or tips will be greatly appreciated. 

[Claire Trammell]

Hello @Mike Anders! Welcome to the BP Community!

By having a list you have already moved away from the shotgun approach. At least, I associate that approach with EDDM. Also, while I understand what others may be thinking when they recommend mailing right after they receive their tax bill, I would say that there really isn't a specific time tho mail and that mailing anytime could produce results.  

With direct mail follow ups are key as the average person takes 3-5 touches before picking up the phone to respond, and it tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. So, sending only one mail piece is kind of a waste of money.

I would recommend making a monthly budget specifically for marketing then make plan and follow through with that plan.

I wish you luck! Feel free to reach out if I can help!