Direct mail campaign, now or after the holidays

[Ryan Saulle]

Hey BP members!

I am starting a direct mail campaign soon. Does anyone have experience with direct mail around this time of year? Should I start this week, next week or after the New Year? Any suggestions would help.

Thanks!

Ryan

[Justin Silverio]

@Ryan Saulle If you're starting out with direct mail, I would recommend holding off until the new year.

If you were already mailing, however, I would recommend that you keep mailing.