Naming Real Estate Development Company

[Michael Elfant]

Hey guys,

I'm wondering how people feel about naming a development company after their own name vs something random like Blue Stone Homes, LLC or Solid Properties, LLC? I'm planning on forming a building and design company and am contemplating on which direction to go in for name of company and branding. My last name is Elfant and I was thinking of going with Elfant Homes, LLC. Pronounced Elfont. But am wondering if that hurts my ability to scale down the road or if my company would be viewed different versus having a more generic company name. Any feedback would be much appreciated.

Best,

Mike

[Cara Lonsdale]

I like Elfant Building & Design or Elfant Homes.

And what if you used an elephant in your logo...?