Marketing for homes in a competitive city
Hi, I'm looking to start flipping homes in Denver. I'm working with a partner and our initial plan is to buy homes from wholesalers. Once we generate some profit, I'd like to try putting that into marketing directly to home owners. I know there are a number of lists and approaches to direct marketing and you need to remain consistent with one or two methods to start. I was wondering how to gauge which lists are going to be effective in a competitive market like Denver. It seems you could go broke if you had to try every list for 6 months first to see if it was returning any deals. Does anyone have any suggestions for how to find which marketing approach is going to be most cost effective in my area? Thanks.
Most Popular Reply
Hi Dave, I would suggest anything that lends itself to vacant properties and/or motivated sellers. Typically absentee owners fit that criteria. But you may want to add a layer i.e., out of state, absentee owners and/or estimated equity in a property for example length of time the person has owned the property. Also, search for key words like "Estate" or "Trust" in the Owner Name field. All things I would consider when searching for off market inventory. Once you've isolated property targets repetition, repetition, repetition for your marketing.
Hope this help, good luck to you!
Andy