Social Media Advice/Pointers

[Claudio Oliveira]

Working on finalized our revised web site now, with the new launch less than a week out. Anyone have any advice or links to share on putting together successful social media campaigns?

[Chris Clothier]

Claudio -

Be consistent! Whatever you do from a marketing stand point, stay active and be consistent. Remember that social media is not about you - it is about connecting with potential clients. When I give talks on using social media, I tell people two great tips that Than Merrill have me.

1. Social media is like a big cocktail party. Get in and get involved with the conversation and talk about not only what interests you, but what interests others as well. When people like what you are saying, that is when you can pull aside into a more private conversation and talk about business. Be Social on social media!

2. Concentrate on one aspect of social media for an extended period of time while you learn it, then move to the next. I.E. - learn how to micro-blog, learn how to use Facebook, learn how to use video, learn how to create a true blog. Just don't try to learn it all at the same time or you will go crazy.

I am huge advocate of Hubspot. As Bryan pointed out, they have a plethora of information on inbound marketing topics including using different pieces of social media. That is a great resource to take advantage of.

All the best -