Direct Mail for Property Management

[Peter Tverdov]

Hey everyone. I have been growing my property management business organically and am focused on taking the next steps to drive growth. I sent postcards back in the fall to a targeted group of landlords (about 500) and recently sent about 2000 post cards to a targeted group of small commercial property owners (12 towns) and the response rate for both was less than 1%. Very frustrating.

Going forward, I am thinking of sending updated professional brochures maybe twice a year to a targeted list in my target market. The list will consist of out of town owners from property tax records and focus on SFH, small multi-family and small commercial properties.

I have found a company that will print my brochures, put them in envelopes, print the addresses and mail them for about $1 a mailer. Other companies also appear to be the same price. Again, this is a tri-fold brochure, not a cheap looking yellow letter, so I think the price is pretty competitive.

Curious if there are any thoughts on my strategy of using the tax records and focusing on out of town owners and if $1 per brochure mailed seems expensive.