Timing is Everything

[Jeremy Beland]

The holidays are a magical time, full of family gatherings, laughter, and... real estate deals? Yes, even during the festive season, the real estate world doesn’t take a break.

Let me share two stories that drive home the importance of acting quickly in this business.

The $40k Christmas Miracle: 

A few Christmas mornings ago, one of our rockstar team members, was enjoying some holiday downtime with his family. Then his phone rang. Most people would have ignored it—after all, it’s Christmas! But Dylan, knowing how fast-paced the real estate world can be, answered.

It was a distressed seller desperate to sell their home immediately. While many would hesitate to mix business with the holidays, Dylan didn’t skip a beat. The very next morning, he was at the seller’s property with a contract in hand. He locked in a deal that would later bring in a $40,000-$50,000 assignment fee.

Here’s the kicker: as Dylan was leaving, another investor pulled up to meet the seller—just minutes too late. Dylan’s willingness to act fast, even during the holidays, made all the difference.

The One That Got Away: 

More recently, we hired a new team member in the Port St. Lucie area. He was ambitious, eager, and ready to make his mark.

One Sunday evening, a lead came in. A motivated seller wanted to schedule a meeting. Instead of jumping on the opportunity, the rep decided to wait two days so he could bundle the appointment with another one he had nearby. After all, it was just 48 hours—how much could it really matter?
By Monday afternoon, another investor had already swooped in, met with the seller, and closed the deal. That two-day delay cost him a $40,000 payday.

The Lesson: Don’t Let Time Kill Your Deals
Real estate is a fast-paced industry, and time is the one resource you can’t afford to waste. Whether it’s Christmas morning or a regular weekday, acting quickly can be the difference between closing a deal and losing it to someone else.

The holidays often feel like a time to slow down and relax, but in real estate, urgency wins. The truth is, another investor is always just one phone call or email away from taking what could’ve been your deal.

So, as you navigate the season of celebration, keep this in mind:

- Be ready to act, even when it’s inconvenient.
- Every hour counts, especially with motivated sellers.
- Opportunities don’t wait—neither should you.

The holidays are about giving, but they’re also about recognizing opportunities and making the most of them. Dylan’s Christmas success story shows what’s possible when you respond with urgency, while the missed opportunity in Port St. Lucie serves as a cautionary tale.

As you celebrate this season, stay alert and ready. You never know when the next big opportunity will knock on your door—or ring your phone.

Happy holidays, and here’s to seizing every deal that comes your way! 🎄