How Are You Finding Consistent Wholesale Leads? Tips from Doing 10+ Deals a Month

Question

Hey everyone, I see a lot of newer investors asking how to consistently build a pipeline and actually get deals done (not just learn the theory). After wholesaling and flipping for several years, here’s what’s working for me and my team right now:

If you're on a budget:
Driving for dollars is still one of the best ways to start. You can also niche down into very targeted lists and door knock. These take more time, but they absolutely work and can generate real revenue without a big upfront spend.

At scale (what we do now):

Outbound marketing. Our system looks like this:
• Pull targeted lists from PropStream and Propwire
• Skip trace using multiple providers depending on the market
• Text + call using Launch Control and BatchDialer

The biggest lesson: consistency + follow-up wins. The first conversation rarely converts, have the expectation that it will take 7–15 touch points (if not significantly more). We treat outbound as “tomorrow deals,” not immediate ones.

Inbound:
Over the past two years, we’ve also leaned into inbound marketing. It requires more budget, but lead quality is noticeably higher since sellers come to you ready to talk. We’ve seen solid results with Google Ads and Facebook Ads so far.

The biggest lesson: speed-to-lead, the best-case scenario is answering the call live when it comes in. If that’s not possible, getting back to them within 2–3 minutes is critical since most sellers are calling multiple investors.

These are just some of the marketing strategies you can use in wholesale real estate, plenty of others work as well.

Curious how everyone here is building their lead flow right now. What’s consistently working for you, and what hasn’t panned out?

Andrea Fernandes · Answer

@Izaiah Barba the inbound point is the one that stands out most — "speed-to-lead, the best-case scenario is answering the call live when it comes in" is exactly right, and most people underestimate how short that window actually is.

The challenge with inbound specifically is that the lead is often contacting multiple investors simultaneously. Whoever responds first with clarity wins the conversation — not necessarily whoever has the best offer. A seller who feels heard in the first 2 minutes is already leaning toward you before you've even discussed numbers.

The outbound side gives you more control over timing. Inbound is the opposite — the lead decides when they're ready, which means your response system has to work regardless of what else is happening in the business.

Izaiah — on the inbound side, how are you handling leads that come in outside business hours or when the team is tied up on other calls?

Rauph Souleimanov · Answer

the speed to lead point is real, that window is way shorter than most people think. been automating the first response on inbound so something goes out immediately regardless of time of day. AI handles the initial conversation, gathers the basic info, and by the time I actually get involved I already know if it's worth pursuing.

the 7-15 touchpoints thing on outbound is spot on too. most people give up way before that. the only way to actually stay consistent on follow up at that volume is if it's running automatically, otherwise life gets in the way and leads just go cold

Ryan Murray · Answer

how effective do you find the Ai to be? and what service do you use for it?

Connor Quigley · Answer

Thanks for sharing!

Andrea Fernandes · Answer

@Izaiah Barba

that's a solid holding pattern but at the volume you're doing, "as soon as possible" still has a variable window depending on what the team is doing when the call comes in. The seller who called 3 other investors while waiting has usually made a decision before you get back to them.

The upgrade from there is an instant automated first touch that goes out in under 60 seconds — conversational enough that it doesn't feel like a bot, specific enough that it qualifies basic intent before your team picks it up. By the time a human gets involved the lead is already warm and you know if it's worth pursuing.

Rauph's 2am example is exactly this in practice.

— Andrea

Izaiah Barba · Answer

@Andrea Fernandes we text them and say we will get back to them as soon as possible!

Andrea Fernandes · Answer

@Rauph Souleimanov

- The n8n + Airtable setup is exactly the right call — the 2am qualified lead scenario is the best proof that automated first response works. Most people don't believe it until they see it happen once.

Ryan to answer your question — effectiveness depends almost entirely on how the first message is framed. If it sounds robotic people disengage immediately. When it's conversational and asks one specific question it's almost indistinguishable from a real person responding fast.

— Andrea

Eugen Adrian Popa · Answer

How about getting more motivated leads using forms and ads? Of course, the leads would need to be fully underwritten as soon as they fill out the form, so you can call them immediately.

Rauph Souleimanov · Answer

pretty effective honestly, the biggest thing is it never misses a touchpoint regardless of what time it comes in. had leads reach out at 2am and by the time I woke up the conversation was already qualified and lead added to my system.

as for what I use, I have built  a custom setup, not an off the shelf tool. built it with n8n and airtable on the backend. took some time to get right but works way better than anything I tried before

How Are You Finding Consistent Wholesale Leads? Tips from Doing 10+ Deals a Month

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