How Do You Decide Which Skip-Traced Seller Records Get Called First?

[Chris Arnold]

For wholesalers working direct-to-seller lists:

Once your list has been skip traced, how do you decide which records should be worked first?

Do you rank the records using things like:

• Equity or motivation signals
• Absentee ownership
• Owner-match confidence
• Phone quality
• Contactability
• Recent property activity
• Research needed before dialing

Or does your VA or caller simply start at row one and work down the spreadsheet?

I’ve been thinking about the difference between receiving skip trace data and receiving an actual outreach plan.

Names and phone numbers are useful, but they do not always answer:

• Which lead deserves the first call?
• Which number appears strongest?
• Which records may be false positives?
• Which leads need more research?
• Which records should be lower priority?

For those running outbound campaigns, how much prioritization happens before the first call is made?

And have you seen a meaningful difference in results when the list is organized before it reaches the caller?