So...How Are You Finding Your Deals?

[Wayne Woodson]

Just curious how different people are finding their deals and what marketing methods they are using.  It seems like most of mine are coming from places outside the city in these rural pockets. We primarily use direct mail and I have a website too. So...how are you finding your deals?

[Rick H.]

I market primary to referral sources who refer their clients me. Spent the first few years learning the business and how to spot opportunities. I educate them and position myself as their go-to expert.

Now, I work on perfecting my craft and refining our systems, which is to say that I spend more time working on my business than in my business.

Lastly, suggest you look carefully at your cost per lead, cost per deal and averaged profit per transaction and this will tell you how much you can both afford to pay for new leads as well as how much you can afford to keep a customer. Lastly, recognize more ways you can justify spending more to acquire leads and squeeze back-end profits (where the real money is made).