Best Direct Mail Campaign for Older Adults?

[Brandon Sturgill]

I have a future farming area that is full of 1970's ranch homes with original owner occupants. There is high equity with many of the properties simply because of the time they have been occupied. I want to start direct mail, but am curious about what the best media would be for an older audience...the main motivation to sell is likely that they will be transitioning to long-term care...thoughts?

[Scott Arpan]

@rene martinez  @brandon sturgill

Two books that comprehensively cover the 55 to 80 year age groups are Marketing to Leading-Edge Baby Boomers by Brent Green and the No BS Guide to Marketing Boomers & Seniors by Dan Kennedy.   Dan Kennedy's No BS series of marketing books in general offer some interesting and unconventional marketing tips.

Another really insightful book for understanding the mindset of older seniors who are making decisions contemplating how to handle assets near the end of their life is How to Say It to Seniors by David Solie. This book is written for children of aging parents to understand aging issues from the parent's point of view. Some of the reading can be dry but gems on creating win-win transactions with this group are spread throughout the book.