Toll Free vs Local Number
Has anyone tested using a toll-free number vs a local number for their direct mail? Has it made a difference?
It would cheaper and easier to start with toll-free, but if you think it gives you a better response and more qualified leads, I'll jump on the local number.
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Set up a Google Voice account and get a free local number. You can customize the voicemail message and it even records a text version of the incoming message for you to read. It's a great service.