Good or Bad Marketing Idea?

[Jim Means]

I have been reading a lot here on Bp about marketing, things like Direct mail, internet, driving for dollars. What I would like to know is what about ads in local newspapers Is that not a good idea, or are there drawbacks?

[Rob Break]

I have never taken out a newspaper ad but I have heard of them working well.

Older people are mainly the ones who still read the printed newspaper and quite possibly exactly who you are trying to reach.