@Dustin Verley Good points. Particularly when it comes to the content plans with some of these developers it would be a good idea to revise and customize it for your market and to make it more unique. Would also advise customizing logos, pics, etc. I think my point and from where I am coming from I was happy to spend the money to get in with a reputable company that I thought was doing a good job so I can spend my time on other matters. I still tend to and intend to write my own content on a regular basis but the plans these companies have setup for dripping the content into place really help with the sustainability of content creation. Also to your point about backlinks that is a huge red flag now days with Google. Definitely need to employ white hat only techniques. I saw Fiverr mentioned somewhere on here. For logos and design they might be a good choice but in case anybody saw backlink building as a gig STAY AWAY as you are likely to get somewhere close to sandboxed for doing so.

If you're justing starting out with a website and want to build it yourself to save some cash, I highly recommend SquareSpace. They'll handle hosting, linking your domain name to the site, etc. They are pretty intuitive to use, look great, and fairly inexpensive. If you want something more custom, I suggest hiring a developer. Once it's up and running, like alot of people have been saying, do SEO and if you're interested and have the capital for Targeted Adwords campaigns, go for it! Make sure you get someone who knows what they are doing, or else you'll flush a lot of money down the drain. For the most part stay away from companies like Yellow Pages, Yext, and other "canned" SEO campaign companies. They sound like great deals, but for the most part, beware. You want someone who can get to know your business, it's issues and strengths, and then create a personalized campaign for you. You'll have a better ROI and generally be happier with the customer service.

@Patrice Baker One thing to keep in mind, is that your web site will never be finished. The first and foremost stage is to get it created. There are various options for this. I always recommend my clients go with WordPress since it has very robust content management and the templates are very easy to set up. Make sure your site has a mobile version (it has to be "responsive"). Other than that, your focus should be on optimizing the site so that it performs well and provides a good source of leads. This is where you will spend the majority of your time and dollars investing. Google Adwords is good, but you need to hire a marketing firm that knows how to do this, otherwise you're throwing away money. SEO (search engine optimization) is also very important and costly, emphasizing the importance of hiring someone who knows how to do this. Ranking high on search engines organically is a valuable thing and will also generate a ton of business.

I use wordpress and I'm pleased with it. I hire developers from Odesk and its been mixed results. You pay for what you get, the low cost guys can really give you a headache. If you provide the content you should be able to have a solid website for under $2k Mine ranks #2 organically in my market but it took a fair amount of work. I've pulled four deals from the site in a year. I'm surprised its not done better this year and I'm making some tweaks to try and max it a little better. It works great for building my buyers list and for showing I'm established for potential sellers.

I 100% agree with @Dustin Verley. You might NOT need website at all. Of course, depending on what tactics you choose (Google Adwords vs. Direct Mail) will help you determine if you do or not. When it comes to marketing and selling in the wholesaling world here is what is most important in order of priority (my opinion only): • Criteria for finding your motivated sellers (either specific keywords on Google, interests / demographics on Facebook or direct mail lists breakdown) • Phone number with voice mail (multiple numbers if you are mailing to different lists or have multiple ad versions running) • Scripts for calling new leads • Tracking conversion rate for each list / ad set • Scripts for calling and growing you cash buyers lists • Website (Try Squarespace Cover Page for $5 / month) • Company name / logo Happy to connect and talk through any of this with you. J

This is actually up my alley as I've done websites before. In most regards, you must really ask yourself one question first: What are you looking to accomplish with the website? Aside from the basic "get more leads" response, set particular goals. This will allow you to better understand what sort of website you should do. Next, ask yourself if you want to pay for services, or do you want to self-host your website. Some services will design, host, and maintain your website for you. BUT, the costs you will typically pay for this service can also be done by finding your own web host, purchasing your own domain, and launching your own design. A lot more flexibility, but also takes a little more time. As for Google Adwords, at one point some years back when I utilized it, it was a very competitive advertising platform. Some other marketing methods to look into is media buying on foreclosure websites, or other relevant marketing channels where you may find leads at. Media buying can be slightly more affordable as so many use Google Adwords and you could blow a budget out in a matter of minutes, and it's tough to get yourself listed on the first page of a search for a specific keyword without paying a hefty tag for it. Whatever you decide, @Patrice Baker, start by asking yourself what you're looking to achieve with the website. Good luck!

@Jack Scocchio Do you have any numbers you would be willing to share on your Google adwords campaign? From cost to new leads generated, im sure we would all enjoy reading the numbers. I know I would. Thanks.

Updated almost 9 years ago on 11/30/2016. Most recent reply

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Patrice BakerPoster

Jacksonville, FL

Wholesaling

Website?

Patrice BakerPoster

Jacksonville, FL

Posted June 13, 2016 12:59

I'm ready to start advertising. I have a domain. I'm stuck choosing the kind of website I should use. Thanks in advance.

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Jack Scocchio

Residential Real Estate Broker
Rockledge, FL

Jack Scocchio

Residential Real Estate Broker
Rockledge, FL

Replied June 13, 2016 14:07

I used a company called 10billionleads.com and they set up a site and started a Google adwords campaign for us. I had been paying for google ads for years but got very little from it. These guys do it for us now and we actually get leads from it now instead of just throwing money away.

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