Mailing List Criteria

[Willy Wallace]

Hey Everyone,

I'm looking for feedback on what you think works best in regards to mailing list criteria.

We sent 3 postcards out to our first list(~2500 each time), and got a total of 33 calls.

The criteria for this list was absentee and at least 3 bedrooms.

I'm thinking we need to get more targeted for our next area...here is what I am thinking:

Absentee...at least 3 beds...built from 1950-2000...value no more than 300K

Any input is appreciated- thanks in advance!

BT