usleadlist + yellowletter

[Travis H.]

Has anyone here purchased a list of leads from usleadlist and then sent them yellow letters?

What level of success have you had?

Thanks!

[Jerry Puckett]

No magic post cards, no magic bullet. A good yellow letter can get your envelope opened, and maybe your entire message read. But it seems to me not likely to motivate a non motivated seller.

On the other hand, the copy on my post card is simple and direct enough to get my phone ringing if the motivation is already there. I've also had people call me months later because they kept the card. I think it's probably easier to stash in a drawer or on the fridge than a letter.

Lastly, I've been narrowing my target audience down, so I'm going for more of a sniper than scattergun effect.

Don't get me wrong, I still use yellow letters (of a sort), I just get more calls from post cards. If you do ever happen to find a magic bullet though, Bryan, no bogarting! Remember, puff puff pass.