Marketing for Flips via Email

[Matthew Rembish]

So I’ve pulled a few lists lately for a potential direct mail campaign for homeowners in pre-foreclosure and noticed some of them have the owner’s email address. Has anyone ever had any luck starting an email campaign instead of sending out physical letters?

[Michael Quarles]

Originally posted by @Matthew Rembish:

So I’ve pulled a few lists lately for a potential direct mail campaign for homeowners in pre-foreclosure and noticed some of them have the owner’s email address. Has anyone ever had any luck starting an email campaign instead of sending out physical letters?

 Hello Matthew...

I can actually append a phone and email to a property address most of the time. This way I can either send an email or text message to the home owner. That said one has to stay within the Federal rules on spamming. 

I am seeing good results from RVMs as well.

The reality is that for me if I had a list of prospects I would do the following...

1. Send a direct mail piece to the address of the owner monthly in most cases. Exception are NODs/TS/Probates
2. Append the owners cell number and send a RVM
3. Add the list of properties to my Facebook campaign and send ads to them via Facebook. (only they see my ads) Send them to a webform that is integrated into my CRM.

Once I had call ins from these campaigns I would do the following

1. Send 29 emails over the next 59 days
2. Send a SMS/MMS every 4 days for 90 days
3. Send a RVM weekly for 90 days
4. Follow-up via telephone on 3-5-7-10-15-30-60 and 90 days

All of this followup is automated so very little do I have to physically do.

Happy House Hunting