Is anyone doing text message marketing?

[Alex Bradley]

Hey Bigger Pockets fam!

I’m a wholesaler and I’m in the process of testing some new marketing campaigns for my company. We have some cold callers that work 30 hours a week for us but they’re only generating 1-2 leads a week. We’re launching a Facebook ad campaign (hopefully this week) and I’m looking forward to seeing how that strategy plays out.

But...I recently heard about text message marketing from a house flipper that I interviewed for my podcast last week and it’s got me really intrigued.

Has any tested the market with this yet and had some success? Does anyone have a software that they recommend? What is the average costs to run a text messaging campaign? What else should I know about or look into when considering this type of marketing??

Thank you in advance if you’re able to provide some answers! There isn’t much out there in this topic but BP seems to have an answer for everything!

Best wishes,

Alex

[Patrick Pham]

Honestly if you want to do it go for it. It's a great way to generate leads and way cheaper than most other ways I've had people specifically go with me because their mail box was so jammed they didn't even look at it. 

Theres always going to be people who moan and whine but at the end of the day unless they're putting food on the table or cash in the pocket or at the very least is constructive in some way their opinion is absolutely irrelevant i.e "ugh please don't". Just about every article on BP has at least one person who does it. Some hate wholesalers, others hate flippers, others who despise RE agents. 

The best way I found is to be clear with seller and make sure the numbers work the buyers. Point of the text is to get a response then phone call which is fast than cold calling them individually and a whole lot cheaper than mailing them individually. 

--

Let the sellers know "hey I work for investors and if you're interested in selling right now we'd like to submit our best offer to you" 

Then walk it take pictures get a rehab budget together that has reasonable numbers not "$25k for a 3,000 sqft house built int 1892".  

Try out different marketing tactics to see what works for you :)