Hey Bigger Pockets fam!
I’m a wholesaler and I’m in the process of testing some new marketing campaigns for my company. We have some cold callers that work 30 hours a week for us but they’re only generating 1-2 leads a week. We’re launching a Facebook ad campaign (hopefully this week) and I’m looking forward to seeing how that strategy plays out.
But...I recently heard about text message marketing from a house flipper that I interviewed for my podcast last week and it’s got me really intrigued.
Has any tested the market with this yet and had some success? Does anyone have a software that they recommend? What is the average costs to run a text messaging campaign? What else should I know about or look into when considering this type of marketing??
Thank you in advance if you’re able to provide some answers! There isn’t much out there in this topic but BP seems to have an answer for everything!
Ugh. Please don't.
@Greg Scott very insightful, thanks!
Lol @Greg Scott what made you say that. I’m just curious
I only have a couple SF rentals left now, but constantly get bombarded. Even though we have been careful to whom we give out our contact info the skip tracing services make it too easy. We get:
- About one letter a day asking if we want to sell a property
- At least 3-4 phone calls per week
- We recently started getting text messages
The text message marketers tend to be the most intrusive. They start with "Hi Greg, How have you been?" They rarely respond to "Who is this?" It takes a minute or two to realize this is someone you don't know (or an automated bot) wasting your time. It is particularly invasive and obnoxious.
Thanks for the information. I never looked at it that way from the other side’s point of view. I can certainly see how bothersome that would be.
I agree with @Greg Scott, it's already bad enough with the calls. The letters I dont mind, but the interruptions are extremely frustrating and theyre only increasing.
You wholesalers are going to piss so many people off that you'll eventually get cracked down on, either by the board of real estate or FCC for violating do not call, or someone with some teeth. My local Facebook groups are already full of pissed off housewives just looking for someone to complain to about the postcards.
@Jeff Mason Thanks, I read the article you posted and a few others that it linked to and from what I read it looks like the have to opt-in before you can send any messages via text message. But from in your comment you said that you just have to give them an option to opt-out. Have you done any text message marketing? Do you know if there is actually a way around having them opt-in before hand?
@Greg Scott I understand marketing/advertising can be annoying in general but, you have to realize that cold calling, emailing, mailing, texting and even door knocking are a big part of how businesses across many industries generate business.
Personally, I think it would be less annoying to receive a text versus a call. Text messages are much easier to ignore and I personally feel more comfortable ignoring and opting-out of a text message than I do hanging up on or telling a cold caller that I’m not interested in their service.
It sounds like the people who are messaging you may not be following the FCC guidelines but if the company messaging you is following the law (which I intend to do) they would have to remove you from their calling/messaging list as soon at you opt-out.