Return Address on Direct Mail Pieces?

[Noel Lumbo]

This is probably a remedial question, but a topic I have never seen discussed before. What are you using for the return addresses on direct mail? I would assume a P.O. Box would be the most logical "return address" to use.

[Anson Young]

PO box is also a reason why someone WOULDNT open your mail too. UPS store does PO boxes that have a street address (123 main st #205) so it looks like an office suite without putting PO BOX 205 on the return.