1,000 letters every other month- Who should I target?

Question

Hi everyone,

I'm planning to send 7,000 letters (1,000 letters every other month or 45 days) to either absentee owners, probates, delinquent taxes etc. This will be a big expenditure for me and I want to make sure this campaign is properly executed. To which group do you think I should target? Where should I get the list from? And what criteria should I use for my mail campaign?

I've used list source before, however, I haven't been very successful with it since my past campaigns were very inconsistent. I'm also not sure what would be the most effective criteria. Any feedback would be greatly appreciated.

Claire Trammell · Answer

Account Closed

I think you had the right idea originally, however by not mailing consistently your responses were not as good as you may have wanted. With direct mailing it is really consistency that is key. Mailing on a schedule and keeping your name and contact information available and at the top of the potential sellers mind. We cannot create motivation with our mailing campaigns, but when the motivation arises we can be the first name to come to mind.

I would suggest mailing every 3-5 weeks for 5-7 months to the same list. This amount of time in-between each piece allows you to keep reminding the potential seller you are still there, but not annoyingly so. You don't want to wait too much time in-between that they forget about you.

If you wanted to try multiple different types of lists I would also suggest splitting up your total number to mail out and mail them all together. For example: 500 absentee owners + 500 probates= 1000 mail pieces a month. This will allow you to test the market in your area but still keeping your mailing consistent.

Good luck!

Ryan Spinola · Answer

@Daniel Moctezuma If i was you, and you could. Blast 7k letters in a month. You can pull list from Listsource, Rebogateway, Findmotivatedsellersnow, USLeadlist. If ur targeting Absentee Owners, target High Equity (90%+) out of state owners or with some Equity (40%+). Now IDK your area so u have to play around with it. What i would do if u want to target more than 1 list, make a phone number for each and see what results u get back from each. You also have to know how to market your area and play around with it, including what letter you use. Some people use letters and/or postcards.Personal, im trying hitting the list with a letter first, then follow up with a post card next month but like i said, u have to play around with it and see the results. I personal like letters over post cards.

David Bokman · Answer

Unfortunately there is no easy way or magic solution to marketing.  The reality is you have to market every month for at least 6-12 months for it to be effective. There is no guarantee any of us will get any deals but it still has to be done.  Your best bet would be to rotate between a few lists to test which ones work the best. For example month 1 send to absentee, then month 2 probates..etc etc...

Best,

David B

1,000 letters every other month- Who should I target?

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