Animated cover photo in Airbnb

Hey guys just came across a listing that has an animate image or a short video as their cover photo. It actually plays a clip for a few seconds. It appears this listing is getting many more views than other similar listings so this might be something that's working for more views. 

Here's the listing

https://www.airbnb.ca/rooms/19557372

Anyone know how to make one of these images? It even shows as an animation in the search results.