Which email marketing programs do you use for passive investors?

Question

Looking for recommendations for email marketing platforms for my passive investor audience. Please share which platform you prefer, and why that’s the case.

Mark Shaver · Answer

Leslie, traditional mailing lists like MailChimp send the same messages to all subscribers.

Marketing automation systems like ActiveCampaign work individually with each subscriber. They:

• Take into account the reactions and clicks of the subscriber
• Adjust the mailing list messages to the subscriber's interests
• Qualify when the subscriber gets hot.

Therefore, marketing automation systems have a much larger conversion rate than traditional mailing lists.

I have prepared the CRM list that supports a traditional mailing list and the CRM list with marketing automation. Read more in the article "10-touches to growing up hot leads".

DM if you want more info.

Greg Dickerson · Answer

Several investor management systems have a CRM with email marketing platforms built in. Check out https://syndicationpro.com its cheap and simple to get up and going and is a complete investor onboarding, portal and marketing system. If you just want email marketing Mailchimp is a great tool and for more robust features Active campaign is a good tool.