Tell me about your STR Marketing plan, or share awesome resources
Hey all, I'd really like to work on a comprehensive marketing plan for our STR. I think we've done about as much as we can to rank well in the Airbnb & VRBO sites specifically. I'm thinking of total overall marketing.
Like having the name of our place be something that's easily searchable in google. an @tag in our listing to show how to find us on social media, linking in our direct booking site etc.
Does anyone have good examples, blog posts or people I should talk to about how to best put all of these puzzle pieces together?
Thanks in advance.
Most Popular Reply
Sure but what’s it gonna cost you, time and money? Like @Leslie Anne Morris said you need a “large budget” and serious time commitment. Plus when you take a direct booking you have a payment processing fee (typically at least 2-3%), no aircover, no guest screening measures, no tax collection and remittance, etc. Or you can just let Airbnb do all of that for you for 3%.
I can see where it makes sense if you have a property that’s so amazing that it’s going to market itself, or like Leslie explained maybe if you have a bunch of properties that are all very marketable.
Anyway that’s just one guy’s opinion!
- Dave Stokley