World Cup 2026 - Miami best kept secret?

Question

World Cup is huge - it's even bigger than Olympics, and Miami is one of the host cities.

I was involved in accommodation rentals in previous cups - in Moscow, and before that in Germany. What's important - the demand for STR went up well before the first kick and stayed high for a whole Summer.

Why  should Miami be different? Do we anticipate a spike in STR demand (and profit)? Is now a time to move in STR acquisitions? I'm kinda surprised none is discussing it.

John Underwood · Answer

If you have a place then you should take advantage of this. I wouldn't buy a place just for this as this will just be a flash in the pan.

Ned Carey · Answer

I suspect no one is talking about it because it will be a blip in the market. Perhaps a big blip but sort lived.

Greg M. · Answer

Miami is already well equipped to handle large numbers of short-term renters. They do it every year. It's called Spring Break.

Kwame Koom-Dadzie · Answer

@Dan Ikon, how much surcharge  are you at during the world cup dates

Ryan Moyer · Answer

And it may not even get the flash anymore because with the STR secret long made mainstream by now, what happens with these compression events is that all the locals leave town so they can put their place up for rent and it floods the market with insane supply that way outpaces demand and kills the premium rates that used to be driven by a supply shortage.

We saw this recently for the NFL Draft and Super Bowl.  STR owners were salivating and they were a huge disappointment.  One of our Orlando clients lives in Green Bay and asked us to create a listing for their Green Bay house for the draft.  But everyone had the same idea and it ended up being a huge bust because the whole town was available on Airbnb.

Dan Ikon · Answer

3-5x especially if US or Latin countries play. In addition to a Spring break influx and a much higher spending bracket. Then, there is 2028 Olympics. Though not in Miami directly, still will be a positive impact. Visitors for such events tend to stay longer, spend more, and travel different cities. So let’s say 30% additional revenue in 2026 and 15% in 2028 - too optimistic?

Andrew Steffens · Answer

I definitely would take advantage of this (and will as a FL based PM) if already a property owner/manager but would not buy specifically because of this.  S. FL is equipped to handle the numbers and with Brightline people could be an hour away and have easy transportation on game day(s).

Dan Ikon · Answer

I did some prelim analysis, and the numbers look OK to good.   I plan to expand in Sunny Isles and Downtown. Aventura is an even better location, but as of now, I don't see good deals for STR there (if you see, let me know).

James McGovern · Answer

@Dan Ikon opportunities might include food trucks that cater to the international palate

Greg M. · Answer

The 2028 Olympics? You mean the ones being held in Los Angeles, 3,000 miles away, on the opposite side of the country? Yeah, I'm going to say that's not going to have an affect on STR rates in Miami.

World Cup 2026 - Miami best kept secret?

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