Everyone is saying to use AI in your real estate business but most of it is useless
Generating social media captions, writing emails, summarizing stuff you could just read yourself. Not really moving the needle.
Where I've actually seen AI make a real difference is in the operational side. Things like texting follow up sequences that respond based on what the lead actually said, deal analysis that pulls comps and runs numbers without you touching a spreadsheet, and making sense of large amounts of data fast so you know where to focus.
That's where it actually saves time and closes helps people close more deals
Curious about this, honestly, always trying to find new ways to integrate AI into my own business. Would love to hear what you guys are actually using it for and if it's making a real difference.
Most Popular Reply
Where we have seen it be useful (and this is specific to Claude) is creating projects that can analyze documents and provide specific outputs based on information within those documents and a reference area within a document. For example, loan documents, it can spit out the interest rate and the maturity date, and use OCR to provide information onto a spreadsheet that can be used for later use.
Other areas where I found it useful are in Excel to use simple editing and formatting or to provide additional formulas and columns. Nothing overwhelming, but it can save considerable time when working in large spreadsheets. We also use it to analyze Word documents and Excel files that may contain information or notes to provide high-level information for us that allows us to do additional due diligence. Most of what we use it for right now is items that an administrative or entry-level employee would do. We have tested it and found in some cases it provides inaccurate information so we are still very selective on its use
- Chris Seveney
7e investments
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5.0 stars