This isn't a tool recommendation. It's a mindset shift that most STR owners resist until they see the

data.

We stopped anchoring on nightly rate and started anchoring on RevPAR vs. the comp set. The

difference sounds small but it completely changes how you make pricing decisions.

When you anchor on nightly rate, you round down to fill nights. When you anchor on RevPAR relative

to your market, you learn when to hold price on a Tuesday and when a $20 drop buys you a booking

that would have gone dark.

In Reno specifically, we found that Thursday–Saturday commands a 40–60% premium over

Sunday–Wednesday in our zip codes, and most operators weren't capturing it because their dynamic

pricing tools had the weekend multiplier set too conservatively.

The fix: Pull your own booking data by day of week for the last 90 days. Find your highest-converting

days. Raise the floor on those days by $15–25. Watch what happens over 30 days. That's it.

Anyone else running market-specific pricing strategies by day of week?

Would love to compare notes.