VA’s Aren’t Just for Spreadsheets (Here’s How I Use Them To Bring Me Leads)

VA’s Aren’t Just for Spreadsheets (Here’s How I Use Them To Bring Me Leads)

2 min read
Ken Corsini

Ken Corsini is a seasoned real estate investor and business owner based in Woodstock, Georgia. Ken is best known for his role on HGTV’s hit show “Flip or Flop Atlanta,” and has flipped over 800 houses in Metro Atlanta since 2005.

With over 15 years of experience in the real estate industry, Ken has expanded his original flipping business into multiple independent real estate businesses, including Red Barn Real Estate, with over 180 agents in Metro Atlanta across four offices; Red Barn Construction, a custom home-building company specializing in modern farmhouses across North Atlanta; Red Barn Renovations, a full-service renovation company; Black Oak Mortgage, a direct lending company based in Woodstock, Georgia; and InvestorSumo, a technology company focusing on CRM and data needs for real estate investors.

Having been involved in thousands of transactions and having owned over 800 houses, multiple commercial and multifamily properties, and more, Ken brings a wealth of knowledge and experience to the BiggerPockets community. He has authored over 100 blogs and currently hosts the “Best Deal Ever Show” on the BiggerPockets YouTube channel. He is also the host of the popular Deal Farm Podcast.

Ken is currently writing a book in conjunction with BiggerPockets called “Profit Like the Pros,” scheduled for release in Fall 2020.

He and his wife also run Roc.Star Kids, a non-profit organization focused on the needs of children and families in the fight against childhood cancer. For more information on this very personal cause, check out their story here.

In addition to HGTV and HGTV Magazine, Ken has been featured on The Today Show, People Magazine, The LA Times, Think Realty Magazine (cover), TV Insider, In Touch Weekly, Life and Style Magazine, The Wrap, The Atlanta Journal Constitution, UGA Today, US Chamber of Commerce, PopSugar, Entertainment Magazine, and a number of local periodicals.

Ken has a Business Degree from the University of Georgia and a Masters Degree in Building Construction from Georgia Tech.

Ken is currently licensed as a general contractor (commercial) in the state of Georgia.

Instagram @kencorsini
Twitter @kencorsini

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For years, I’ve used virtual assistants (VA’s) for small, mundane tasks that required very little skill. I imagine when most people think about using a VA in their business, it’s usually limited to very simple projects that don’t require much, if any training. While there is nothing wrong with this, I’ve recently become more attuned to the fact that there are many VA’s out there that can be given much more responsibility.

For those investors who haven’t ventured into the world of VA’s yet, what are you waiting for? Hiring capable labor for $3 dollars an hour is now at your fingertips via websites like Odesk and Elance (I also like Freelancer for more technical projects). I don’t care if you’re doing 10 deals a year or 100 …. there are always tasks that can be delegated off of your plate and and onto a VA’s for a third of what you might pay a part-time employee in the U.S.

Once you begin working VA’s and find one that you like, you’ll quickly discover that your level of confidence in what they can do will increase. The more familiar they become with you and your business, the more productive they become and the more responsibility you can give them. I find myself brainstorming with folks in my office about all of the different ways we can utilize our VA’s to help us find more properties.

Related: Using a Virtual Assistant in Your Real Estate Investing Business

Using VAs Vs. Telemarketers

As of right now, I’ve got multiple VA’s that spend close to 10 hours a day doing nothing but calling different lists to drum up potential motivated seller leads. With tools like Skype that enable anybody in the world to call a U.S. number, creating a telemarketer is easier than ever. In regards to what lists you want your VA’s to call through, the sky is the limit. I’ve got some calling through Craigslist ads, others calling expired listings, and some even researching and calling owners of vacant properties. They don’t have to speak perfect English, they just need to talk to somebody long enough to determine whether they have any interest in selling a property. Once the VA turns up a lead, we can then reach out to that lead and do the heavy lifting ourselves.

While creating a telemarketing team may sound intriguing, I’ve got a friend who has actually trained VA’s to run comps and make offers on properties for him. That’s right, his business has become so automated with VA’s, he’s almost completely hands off. While this may sound appealing, I can tell you from experience that hiring a VA is only going to be as good as the systems you put in place.

Related: 5 Marketing Tasks That Can Be Outsourced to Virtual Assistants (VAs)

Create Systems, Document, and Train

The trick to utilizing VA’s to the fullest extent is creating the system up front and the training around that system. If you take the time to document and implement your systems, your VA is going to be that much more productive. Teaching a VA to make phone calls is really not hard if you give them a clearly defined script to follow. Also, if you’ve done a good job documenting the training for the job, it’s much easier to add VA’s or replace a VA if the need arises. I suggest recording your training sessions in something like GoToWebinar so that you have a recorded copy to give to any new VA’s (without having to spend the time training them yourself all over again).

So what kinds of tasks do you do now that can be turned over to a VA? Or, even better, how much are you paying that assistant or part-time employee to do work that could probably be handled by a VA? If you haven’t taken the time to explore this cheap and very capable labor force, what are you waiting for?

Photo: kugel