Mortgages & Creative Financing

Real Estate Crowdfunding: An Introduction

Expertise: Real Estate News & Commentary, Real Estate Investing Basics, Mortgages & Creative Financing, Personal Finance, Personal Development
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This article has been updated to reflect the Securities and Exchange Commission’s new regulations affecting non-accredited investors and equity crowdfunding that went into effect via the JOBS Act (Title III) on March 16, 2016.

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What is crowdfunding?

Crowdfunding as a broad subject can perhaps best be described as “raising money via relatively small contributions from a large number of individuals.” Widespread adoption of social media and general internet use made crowdfunding a viable way to raise money in the early 2000s, and the concept really roared into the public view with the advent of companies like Kickstarter raising millions, then billions, for various “projects”—anything from somewhat laughable “projects” like making a potato salad or pirate pancakes to worthwhile ideas like a refugee-led radio station.

What’s the Difference Between Crowdfunding on Kickstarter and Equity Crowdfunding?

The mechanism of equity crowdfunding is basically just as simple as that of the more widespread crowdfunding seen on Kickstarter. Similar in many ways to Kickstarter, a platform such as RealtyShares finds investors who need to raise capital for various projects. RealtyShares then provides a description of the project, pro formas, and other relevant information, and numerous investors get to decide whether or not they want to back that particular project.

There is only one significant difference between equity crowdfunding and the type of crowdfunding you see on Kickstarter:

Individuals who back equity crowdfunding projects expect a return on their investment, while individuals that back projects on Kickstarter expect at most a small “reward” when the project is completed.


Related: 3 Things You Need To Know About Crowdfunding Real Estate Investments

If you were one of the folks who donated to the potato salad project on Kickstarter, you probably weren't expecting to get that money back—and you definitely weren't expecting to get any interest. There is an obviously different expectation from the investor who puts $5,000 into a commercial real estate deal through a crowdfunding platform. The former is just looking for a bite of potato salad, while the latter is seeking financial gain.

As with any investment, investing in crowdfunding comes with a level of risk. Investors should never bank on a certain level of return—and should never invest more than they can spare to lose. In fact, the SEC has put certain regulations on how much money non-accredited investors can place into equity crowdfunding to protect these investors. (Read more about regulations here.)

What Are the Benefits and Risks of Equity Crowdfunding?

Crowdfunding is not some new mode of investing that will magically produce outsized returns from your living room. It requires knowledge and research just like any other form of investing, and it includes risks just like any other form of investing.

Crowdfunding does, however, offer some significant advantages over other forms of real estate investing:

  1. Crowdfunding is a great resource for investors looking to diversify in several real estate projects, as they can go through dozens of deals and invest relatively small amounts of money in each. Assuming the investor has done their due diligence on the crowdfunding portal and can trust the information provided, they can screen deals in minutes. Outside of crowdfunding, it's fairly difficult to invest small amounts of money (amounts between $5,000 and $25,000) in dozens of real estate projects.
  2. Crowdfunding also helps the investor who needs to raise capital. The guy who is looking to raise $1 million in equity financing previously would have had to approach wealthy investors one by one and try to get large contributions from each. Through crowdfunding, the capital seeker can give the financials and other relevant information to a crowdfunding platform just once and have hundreds or thousands of investors exposed to the investment.

With these advantages come a few disadvantages:

  1. Equity crowdfunding projects are subject to fees. The structure of these fees varies from company to company, but it is important to understand that the investors will pay in some form or other for the collection and presentation of pertinent financial data from those seeking to raise money, while the individual seeking to raise capital will pay for the platform’s access to investors. These fees in their varying forms will absolutely need to be factored into analysis contributing to any decision to invest or to raise money via crowdfunding.
  2. The concept of equity crowdfunding is still relatively new. Often, successful and experienced commercial real estate developers will repeatedly go back to their same sources of private funding over and over again to raise money for their projects. These experienced investors might have little trouble raising capital due to their excellent track records and have little need for new platforms like crowdfunding. This could potentially result in some less experienced investors being among the early adopters who use equity crowdfunding to raise money.

It’s up to individual investors to weigh these pros and cons when making the decision to invest or raise money via crowdfunding. It is also important to note that risk comes with putting your money into any investment, crowdfunding included. While many investors enjoy solid returns from crowdfunding, experiencing losses and preparing for potential downturns in the market are simply realities of real estate (or any other type of) investing.

Who Can Use Crowdfunding Right Now?

In the spring of 2016, the Securities and Exchange Commission (SEC) put new regulations in effect, opening up a whole new world of investments to non-accredited investors. Signed into legislation in 2012, the JOBS Act required the SEC to write new rules, and the equity crowdfunding portion of the act applying to non-accredited investors (Title III) became effective March 16, 2016.

Previously, only accredited investors were granted reasonable access to equity crowdfunding. It is estimated that accredited investors (generally those with an annual income of $200,000/year for the past two years or a net worth of $1 million or more, excluding primary residence) make up less than 10 percent of the population, meaning the vast majority of ordinary people were excluded from any equity crowdfunding investments.

With the advent of Title III, more investors can enter the crowdfunding (and real estate) space. Investing in most commercial property usually involves a very large amount of money. These amounts are so large that I would feel the need to put in an enormous amount of research, preparation, networking, and legal background work before I could commit to buying an apartment complex or large mixed use building, even if I could get great seller financing terms. While the crowdfunding market is still far from a free-for-all marketplace, new changes allow investors have the opportunity to put attainable amounts of money—often as little as $5,000—into equity crowdfunding investments, including commercial real estate.

Related: How to Use Crowdfunding to Finance Your Commercial Real Estate

Use the comments section to weigh in:

  • Have you used equity crowdfunding?
  • Would you be interested in pursuing the option?
  • Do you see any other advantages or drawbacks to crowdfunding that I didn’t mention here?

Let me know your thoughts, and let’s discuss!

Scott Trench is a perpetual student of personal finance, real estate investing, sales, business, and personal development. He is CEO of, a real estate investor, and author of the ...
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    Scott Trench President of BiggerPockets from Denver, CO
    Replied over 5 years ago
    Stephen – thanks for the awesome comment full of fantastic information. I agree with you on the potential and necessity of bringing investment opportunities to the rest of the population. One interesting point you brought up that I only briefly touched on in the article is the idea of intra-state crowdfunding. I am extremely excited about the states taking action on their own and mentioned some of the states that offer intra-state crowdfunding options (including my own Colorado). The problem with intra-state only investing is that in most cases, the following must all be true: The investors must all be in-state The investment must be in-state The project managers must be in-state When it comes to crowdfunding, the point is to mass market deals to the entire internet community. While intra-state crowdfunding is an awesome step in the right direction, the fact that it is so new, and the fact that it lacks the potential to scale due to the three factors listed above mean that growth is painfully slow in a lot of cases – why would I as a business owner go through this process to raise money in-state when I can much more easily go to more traditional sources of financing?
    Mark Lenox Investor from Cleveland, Ohio
    Replied over 5 years ago
    That’s a good read, Scott; thank you. It is a pity that the SEC keeps it so only the wealthy can benefit, but not much of a surprise. It’s people like you and I that scratch our heads and wonder what god made them the arbiter of who should be accredited or not. Once again, our wonderful Government picking winners and losers and reminding us we’re not smart enough to take such risks on our own.
    Scott Trench President of BiggerPockets from Denver, CO
    Replied over 5 years ago
    Mark – thanks for the support! I totally agree with what you are saying and believe that it should be up to me, and not the government, to determine my own investing strategy and approach.
    Cornelius Charles Investor from Oxnard, California
    Replied over 5 years ago
    Great article Scott. I think this is my favorite one from you thus far. Quick question and forgive me if I missed it somewhere. I saw a lot of discussion about unaccredited investors investing their money into equity crowdfunding, but what about the opposite? Are there any sites where unaccredited investors can post a rehab project, for example, and try to get funding for this project? Are there regulations against that? Thanks.
    Scott Trench President of BiggerPockets from Denver, CO
    Replied over 5 years ago
    Cornelius – thanks for the support. In response to your question, there are two types of clients that crowdfunding portals need to attract to be successful: Accredited Investors Companies/Individuals with high quality deals The latter group do not have to be accredited investors necessarily to RAISE money via crowdfunding. That said, bad deals or investor losses can crush the credibility of a crowdfunding portal very quickly – and it’s already an ultracompetitive industry. Many of these portals have strict criterion for their investment deals, which might make it difficult for you to raise money from them, unless you are a seasoned investor with a strong track record.
    Francisco Fernandez from Mississauga, Ontario
    Replied almost 5 years ago
    Hi Scott, Thank you very much for taking the time to explain this very intriguing topic. I am a newbie to the real estate investing game, and I am currently researching everything I need to do to get into my first deal. Of course, one of the areas to consider is financial, and I came across this topic, when researching alternative sources of financing. I couldn’t quite pick it up from your article because you seemed to focus on the investor side of the equation, but I am wondering if the actual real estate developer (the one raising capital from these accredited investors (as per SEC rules)) has to also be an accredited individual himself? Or can I as a non-millionaire newbie with a good deal consider this a viable tool to help me (even partially) fund my first fix and flip? Looking forward to your reply and continued help. Thanks so much. Francisco
    Francisco Fernandez from Mississauga, Ontario
    Replied almost 5 years ago
    @Scott Trench, It looks like my reading only 60% of the comment thread led me to miss that my question was somewhat answered above my post. I still wonder how certain it is that I, as a non-accredited developer, can raise via these platforms, but I guess we’ll have to see with the specific criteria and such that probably vary by site. Thanks.
    Bryan Hancock Investor from Round Rock, Texas
    Replied over 4 years ago
    Nice article Scott. In the weeds there is a lot more to it than what is presented above, but this is a great overview. Some of the dynamics you mention in the article will change as time wears on. I think that the marketplaces will largely get replaced in favor of underwriting experts and promoters using their own software to present projects under the own brand. One note for future articles…..the word “Portal” has a legal meaning that is tied to Title III. Everything that has to do with a website is commonly referred to as a “platform” so as to not confuse the issue.