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Why I Set Highly Ambitious Goals for My Real Estate Business (& Why You Should, Too)

Nathan Brooks
4 min read
Why I Set Highly Ambitious Goals for My Real Estate Business (& Why You Should, Too)

Over the past few months, we have had such an incredible outpouring of interest in our business, new clients, and growth both on the turnkey side and property management/project management side of our business. We’ve been humbled, challenged, and blessed. With growing a company comes its own unique challenges, benefits, and opportunities.

My guess is we have rehabbed hundreds of houses at this point, over the course of several years. We’ve placed tenants in homes all across our metropolitan area, dug out and pushed back walls, torn out walls, dealt with crazy mold jobs and challenging design problems, and spent millions of dollars renovating properties.

But the past few weeks, I’ve had the incredible opportunity to rehab and put together the design for our very own first office space.

Our. Own. Building!

My guess is, if you are reading this post, you’ve been dreaming about something — buying, selling, rehabbing, whatever-ing in real estate. That’s why you’re on BiggerPockets, right?


When my partner and I laid out our goals last year, we had a dream to grow our real estate company into a business doing amazing things — helping tenants in our city have awesome rentals that are safe, functional, and healthy, selling the best turnkey properties money can buy, and growing our own portfolio of properties.

In that time, we have already rehabbed 60+ homes, 10x-ed our property management company in roughly 6 months, built out project management for clients to handle the complexities of changing over a single family or multifamily building (rehab, communication with tenants/owners, and rent increases/building stabilization), and met with and helped plan real estate investment goals for dozens of clients all around the country and the world.

With this kind of growth comes the need for more staff, more space, better organization, systems, and places for people to do work. We’ve watched our incredible staff own their roles, bring their ideas and talents, and then rise to the challenge putting thoughts ideas into plans, plans into action, and actions into real, bona fide deals.

I’m not going to pretend that we knew what our company would look like today, but we had put together a strong reason for why and a strong plan for how. As we learned more about ourselves, our partnership, and how we worked together, we found the places we each work and do better than the other. We’ve also had to punt on ideas, even in the midst of a rehab project, figure it out, solve problems, and move forward.

Related: The 3 Main Reasons Entrepreneurs Fall Short of Their Goals
We could not have done that without having had huge goals, set forward from the beginning, and having the resolve that no matter what, we would continue to learn, grow, refine, and build our company into something amazing.

Mental Strength to Accomplish Your Goals

So I ask you, no matter what specific goal you have, have you really committed to the plan? That specific goal? Have you placed it in your mind that you will accomplish the goal, no matter what setbacks, failures, difficulties, or time it takes to achieve it?

Can you feel it, taste it, and believe it is coming to fruition? Have you surrounded yourself with people and ideas that are congruent with what you are wanting to accomplish? Can these people help encourage and guide you?

And have you begun to envision your life, what you are doing, what it looks like?

Then, once you have thought through whatever “it” is, have you put your plan in place and begun to systematically do whatever actions it takes to get there? There are lots of great people with great ideas. But an idea is nothing without action. And initial action is nothing without your resolve to get after it and DO what it is you are wanting to accomplish.

Don’t think this plan will be easy. If you have big goals, big dreams, and a big “why,” you will be presented with lots of challenges to overcome. You might even fail.

I know I have — many times.

Believe in Yourself

It is my hope, as you are working towards whatever goals you have, that you are surrounding yourself with people who will love you, care for you, push you, and also call you out on bad ideas. You’re encouraged by those people who have your best interest at heart and who understand what the goals are, what the risks are, and what the plan is. They can be a trusted advisor to you in the midst of chaos, but also your biggest supporter and confidante as your business grows and you need to bounce new ideas off someone with innate knowledge of your business.

I share with this because growing a business can be a lonely place. It can be difficult, frustrating, and personally defeating. It’s a struggle for me sometimes. At some point, things get really hard, frustrating, painful — whatever adjective you want to use. But in order to have this faith in yourself, you have to believe what you are saying and working towards. If you don’t, no one else will. But it’s important to have those trusted friends and advisors around you.

Big goals are worth struggling over.


Take Time to Appreciate

Time is well spent with people you care about and like.

Related: You’re Just One Relationship Away from “10X-ing” Your Goals

No matter where you are in the process of growing your business or your idea, whether it’s a behemoth of a company or a seed of an idea, you also must appreciate where you are at the moment. Take time to see what you have done, as well as your successes and setbacks. Building a business is not just about looking forward to the next goals or achieving the ones in place, but appreciating for a moment what is.

Taking a few quiet moments will also help you get back to your why and the clarity of what you are working towards. This may include your spouse, your children, your parents, a city you love, a neighborhood you grew up in, or a place you want to make better. A financial stability now and legacy in the future for your family.

Make yourself slow down, avoid the busy trap of each waking second of your life, and stop.

Stop what you are doing, and take the time to appreciate the now.

The clarity that comes from slowing down will give you the time to appreciate where you are, calm your frustrations, and then have the energy and enthusiasm to get back to that big idea of your business.

How do you make sure your business stays on track to reach its goals? How do you motivate yourself?

Leave your comments below!

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.