The Best Investment You Can Make (And No, It’s Not Real Estate)

The Best Investment You Can Make (And No, It’s Not Real Estate)

2 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

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What’s the absolute best investment you can make?

It’s actually not real estate! In fact, it’s a hundred times better than investing in real estate.

This might seem like an odd statement for a real estate guy. But it’s true. And this is definitely not a pitch for a stocks, gold, or a putting money into a tech startup. I can guarantee you that it will be a more reliable and far more valuable investment than any of those.

What I’m talking about is an investment in yourself.


What Successful People Have in Common

Talk to any truly successful person, and they will tell you the same thing. Ask Tony Robbins, Earl Nightingale, or Grant Cardone.

Investing in yourself — your knowledge, health, and skills — can deliver the best returns you could ever hope for. Not only can this deliver exponentially growing returns for your lifetime (and perhaps even for generations to come), but unlike stocks, gold, or even real estate, it is really hard to lose. You can make a mistake and lose all of your wealth, but if you’ve still got the knowledge, you can rebuild everything again — bigger, better, and faster.

Related: 4 Daily Habits to Continuously Improve Yourself as a Real Estate Investor

Sadly, we often neglect this investment.

Why Investors Fail in This Area

Often, we are in such a rush to get to the results, we kick investing in ourselves to the curb. That is putting the cart before the horse, so to speak, and it’s often very counterproductive. At a minimum, it starves us of really hitting our full potential. In many cases, it means expensive and painful detours and possibly having to start back from the beginning (without the personal tools we really need).

This isn’t just a problem for new investors. Even those seeing good progress and results, even real estate teachers and trainers can suffer from this to an even greater extent. Oftentimes we get bogged down in our day to day and fail to take time to further grow ourselves. This is especially true when things seem to be going really good. It’s like, “I’ve got this, I’m so great, I’m so busy.” Then bam! It catches up with you. Self investment is a constant process. You are never done.


Transform Your Business — And Life

When you do consistently invest in yourself, just this one idea can transform not only your business and financial investment performance, but your life, too. I can personally attest to this.

Related: The Best Way to Reach Your Real Estate Goals? Stop Focusing on Money & Ask Yourself THIS.

My life changed when I heard the strangest secret by Earl Nightingale. Six words ultimately changed my whole outlook on life.

The real key here is making a plan to constantly invest in yourself. When you sit down to plan your year and lay out your annual goals, make sure you carve out the time and budget to do this. Have a plan for weekly growth. This may include attending seminars, taking new courses, reading books, and listening to audiobooks.

What are you doing to invest in yourself?

Let me know with a comment!