Best Deal Ever Show: Facebook Ad to Beach House Home Run

Best Deal Ever Show: Facebook Ad to Beach House Home Run

2 min read
Ken Corsini

Ken Corsini is a seasoned real estate investor and business owner based in Woodstock, Georgia. Ken is best known for his role on HGTV’s hit show “Flip or Flop Atlanta,” and has flipped over 800 houses in Metro Atlanta since 2005.

With over 15 years of experience in the real estate industry, Ken has expanded his original flipping business into multiple independent real estate businesses, including Red Barn Real Estate, with over 180 agents in Metro Atlanta across four offices; Red Barn Construction, a custom home-building company specializing in modern farmhouses across North Atlanta; Red Barn Renovations, a full-service renovation company; Black Oak Mortgage, a direct lending company based in Woodstock, Georgia; and InvestorSumo, a technology company focusing on CRM and data needs for real estate investors.

Having been involved in thousands of transactions and having owned over 800 houses, multiple commercial and multifamily properties, and more, Ken brings a wealth of knowledge and experience to the BiggerPockets community. He has authored over 100 blogs and currently hosts the “Best Deal Ever Show” on the BiggerPockets YouTube channel. He is also the host of the popular Deal Farm Podcast.

Ken is currently writing a book in conjunction with BiggerPockets called “Profit Like the Pros,” scheduled for release in Fall 2020.

He and his wife also run Roc.Star Kids, a non-profit organization focused on the needs of children and families in the fight against childhood cancer. For more information on this very personal cause, check out their story here.

In addition to HGTV and HGTV Magazine, Ken has been featured on The Today Show, People Magazine, The LA Times, Think Realty Magazine (cover), TV Insider, In Touch Weekly, Life and Style Magazine, The Wrap, The Atlanta Journal Constitution, UGA Today, US Chamber of Commerce, PopSugar, Entertainment Magazine, and a number of local periodicals.

Ken has a Business Degree from the University of Georgia and a Masters Degree in Building Construction from Georgia Tech.

Ken is currently licensed as a general contractor (commercial) in the state of Georgia.

Instagram @kencorsini
Twitter @kencorsini

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Meet Jay Conner from Morehead City, North Carolina—population: 8,000. He invests in just two counties, totaling only 100,000 people, and his total target market is roughly 40,000 people.

Jay completes about two to three deals a month, averaging a profit of $67K each. He doesn’t have much competition, which he’s ecstatic about!

He bought his first single-family house in 2003. Like many who were in the business from 2003 to 2009, he relied on local banks to fund his deals. But in January 2009, all of that came to an end when his lines of credit were completely cut off.

Related: Best Deal Ever Show: The Marketplace Landlords Are Using to DOUBLE Their Rental Income

Coincidentally, just two weeks after that, he learned about the world of private money. In fact, only 90 days later, he was able to raise $2,150,000 in private money from individuals. So in just 12 months from being cut off, business actually tripled!

He had plenty of funding to work with. He could make all-cash offers. And because of the economic downturn, there were plenty of great deals to invest in. To date, he’s completed roughly 400 rehabs!

This Investor’s Best Deal Ever

Jay’s best deal ever is actually underway right now! He just closed on a 3,300-square-feet, three-story beach home with private money at $480K. The ARV is $780K, and he plans to put approximately $100K worth of renovations into the home over the next three months—mostly cosmetic work.

Jay found the deal through his paid Facebook ad targeting motivated sellers. It was an inherited property, so there were eight people he had to negotiate with. It took a total of eight months to work through all of the parties, but he eventually closed at the end of 2019.

Related: Best Deal Ever Show: Driving for Some Serious Dollars—An 8-Unit for Only $200K

Deal by the Numbers

  • Purchase: $480K
  • Rehab: $100K
  • All-In: $580K
  • ARV: $780K
  • PROFIT = $200K

Advice for Other Investors

Jay says it’s worth the money to have an assistant to talk to potential leads via text. Having his assistant text them in the beginning allows them to warm up to wanting to talk more about the opportunity.

Jay also says to not buy a house without doing a home inspection on it, no matter how many rehabs you’ve done.

Click here for more episodes of the Best Deal Ever Show. 

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What was your best deal ever or the best deal you’ve ever heard about?

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On this episode of the Best Deal Ever Show, we are joined by the king of hard money - Jay Conner. He breaks down how he sourced an amazing beach property using Facebook ads.