Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
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In This Episode We Cover:
- Perry’s background and how he got into marketing
- How he stumbled upon the 80/20 principle
- Why it’s alright to let go of tenants causing you issues
- The 80/20 inside the 80/20
- How this affects investors with rental properties
- What we can learn from the “principle of the 2700 espresso machine“
- The most important thing in direct mail marketing
- The 5 qualifiers you should know when selling
- What to consider about the concept of retargeting
- How to handle a bad response rate
- A tip to help you make $10,000 an hour
- Why you should say no to a lot more things
- How to differentiate the $10 an hour job from the $10,000 an hour job
- And SO much more!
Links from the Show
Books Mentioned in this Show
- 80/20 Sales and Marketing by Perry Marshall
- Ultimate Guide to Google AdWords by Perry Marshall
- Ultimate Guide to Facebook Advertising by Perry Marshall
- The 80/20 Principle by Richard Koch
- The Star Principle by Richard Koch
- The Book of Proverbs
Tweetable Topics:
- “80/20 is everywhere.” (Tweet This!)
- “We can fix so many problems by doing so little.” (Tweet This!)
- “Half of what you are doing right now you shouldn’t be doing.” (Tweet This!)
