BiggerPockets Podcast 217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall

BiggerPockets Podcast 217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall

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Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, and on today’s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don’t miss the fascinating discussion on how to make $10,000 an hour; if you’ve never heard this concept before, it’s about to blow your mind (and business) into the stratosphere!

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This Show Sponsored By

We just waRealtySharesnted to give a shout out to our podcast sponsor on today’s show: RealtyShares. RealtyShares is a crowdfunding platform that allows you to invest in professionally managed properties without leaving your living room!

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In This Episode We Cover:

  • Perry’s background and how he got into marketing
  • How he stumbled upon the 80/20 principle
  • Why it’s alright to let go of tenants causing you issues
  • The 80/20 inside the 80/20
  • How this affects investors with rental properties
  • What we can learn from the “principle of the 2700 espresso machine
  • The most important thing in direct mail marketing
  • The 5 qualifiers you should know when selling
  • What to consider about the concept of retargeting
  • How to handle a bad response rate
  • A tip to help you make $10,000 an hour
  • Why you should say no to a lot more things
  • How to differentiate the $10 an hour job from the $10,000 an hour job
  • And SO much more!

Links from the Show

Books Mentioned in this Show

Tweetable Topics:

  • “80/20 is everywhere.” (Tweet This!)
  • “We can fix so many problems by doing so little.” (Tweet This!)
  • “Half of what you are doing right now you shouldn’t be doing.” (Tweet This!)

Connect with Perry

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