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How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall

The BiggerPockets Podcast
2 min read
How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall

Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making Moreir?t=biggerpocke0a 20&l=am2&o=1&a=1599185059, and on today’s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don’t miss the fascinating discussion on how to make $10,000 an hour; if you’ve never heard this concept before, it’s about to blow your mind (and business) into the stratosphere!

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In This Episode We Cover:

  • Perry’s background and how he got into marketing
  • How he stumbled upon the 80/20 principle
  • Why it’s alright to let go of tenants causing you issues
  • The 80/20 inside the 80/20
  • How this affects investors with rental properties
  • What we can learn from the “principle of the 2700 espresso machine
  • The most important thing in direct mail marketing
  • The 5 qualifiers you should know when selling
  • What to consider about the concept of retargeting
  • How to handle a bad response rate
  • A tip to help you make $10,000 an hour
  • Why you should say no to a lot more things
  • How to differentiate the $10 an hour job from the $10,000 an hour job
  • And SO much more!

Links from the Show

Books Mentioned in this Show

Tweetable Topics:

  • “80/20 is everywhere.” (Tweet This!)
  • “We can fix so many problems by doing so little.” (Tweet This!)
  • “Half of what you are doing right now you shouldn’t be doing.” (Tweet This!)

Connect with Perry

Show Preview

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.