Real Estate Deal Analysis & Advice

Best Deal Ever: How a Postcard Gets the Phone Ringing

Expertise: Real Estate Investing Basics, Landlording & Rental Properties, Real Estate News & Commentary, Mortgages & Creative Financing, Real Estate Wholesaling, Personal Development, Flipping Houses, Business Management, Real Estate Deal Analysis & Advice
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From sunny Boca Raton, Florida, Lex Levinrad shares how he turned a quick and clean profit in a very short amount of time.

Lex began flipping and renting homes back in 2003. Today, that portion of his business flips about 30-35 properties per year. In 2008, he started a training program for up-and-coming entrepreneurs, showing them the ropes and procuring deals alongside them.

The beauty of training others has been its ability to create “bird dogs” for Lex’s company. The students’ work has become a good portion of the 180 deals Lex’s company brings in each year. In addition to that, he does a good number of wholesale deals.

Related: Why the Concept of Being a Real Estate Bird Dog is a Scam

Landing The Deals

Lex created a unique postcard mailer with a caricature of himself. He found an artist that created an eye-catching design and as a result, the postcard has produced a ton of leads over the years. Genius!

He received a call about a property in Port St. Lucie from a postcard mailer (using the caricature) that he sent to an inheritance list. The seller was asking $100,000, Lex offered her $95,000 and she agreed. After about four months and $25,000 in renovations, he sold the house for $209,000—a net profit of $80,000.

Selling a property quickly has a specific formula, according to Lex, that is imperative. 

  1. A price slightly under the comps (two words: bidding war!)  
  2. Professional wide-angle pictures
  3. Good lighting
  4. Amazing smells
  5. No odd sounds (like mechanical or off-balance fans) 

Related: How to Get Started with a Direct Mail Marketing Campaign for Your Real Estate Business

Lex’s takeaway for those of you not experiencing such quick, clean sales: Don’t be discouraged.

Not every deal is perfect. His typical profit numbers are $15,000 for wholesale and $25,000-$30,000 for a fix-and-flip. Don’t get hung up on finding the perfect deal.

Lex knows from experience that it’s about volume. He hates seeing beginners give up when they don’t have instant results. It’s a numbers game.

His second takeaway: Don’t underestimate the potential of mailers.

Mailers don’t always have immediate results. You never know when your mailer will be on someone’s fridge at just the right moment. All of a sudden, they need to sell and they remember your name and make that call (or in this case Lex’s case, they remember that caricature!)

Ken Corsini is a seasoned real estate investor and business owner based in Woodstock, Georgia. Ken is best known for his role on HGTV’s hit show “Flip or Flop Atlanta,” and has flipped over 800 houses in Metro Atlanta since 2005. With over 15 years of experience in the real estate industry, Ken has expanded his original flipping business into multiple independent real estate businesses, including Red Barn Real Estate, with over 180 agents in Metro Atlanta across four offices; Red Barn Construction, a custom home-building company specializing in modern farmhouses across North Atlanta; Red Barn Renovations, a full-service renovation company; Black Oak Mortgage, a direct lending company based in Woodstock, Georgia; and InvestorSumo, a technology company focusing on CRM and data needs for real estate investors.
    Stephen VanMeter Realtor from Vero Beach FL
    Replied 27 days ago
    Great write up! Thanks Ken! I’m down the road in Vero Beach. I’m very early in my journey and already reaching a hand back. It sounds like that has done you wonders.
    Mary Smith Rental Property Investor
    Replied 26 days ago
    This was such a good read! Thanks for sharing!
    Michael P. Lindekugel Real Estate Broker from Seattle, WA
    Replied 19 days ago
    caricature. i never thought of that.🤷‍♀️👍
    Howard Perry
    Replied 18 days ago
    Thanks for the concise information