Business Management

3 Ways Voice Broadcasting Can Help Real Estate Agents Close Deals

Expertise: Landlording & Rental Properties, Real Estate Investing Basics, Personal Finance, Real Estate News & Commentary, Business Management, Real Estate Deal Analysis & Advice, Real Estate Marketing, Mortgages & Creative Financing
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As a real estate agent in the digital technology age, you should be using multiple tools to boost your clientele and close deals. If you ignore the many options available, you'll likely fall behind. Voice broadcasting is one tool with many uses for the savvy agent.

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Essentially, voice broadcasting is a service in which the phone system dials a list of numbers you provide and plays a pre-recorded message to either an individual or a group of people. It’s one of the most effective ways to reach multiple customers or to answer frequently asked questions for new clients.

3 Uses of Voice Broadcasting for Real Estate Agents

There are many applications for real estate agents seeking contact with both new and existing customers. As an agent, you may find your own unique uses for voice broadcasting, but here are some of the most common.

1. Canvas neighborhoods.

If you want new clients, you should start by cold calling the neighborhoods you’re familiar with.

With voice broadcasting, you can easily leave voicemail messages full of information to pique a potential client's interest. For example, you might leave a message about high foreclosure rates or high numbers for new listings to create a sense of urgency for both buyers and sellers. This is a great way to generate conversions from clients who may not have an agent in mind.

Related: The 3 Biggest Drawbacks of Being a Real Estate Agent in This Day and Age

It’s easy to purchase lists of phone numbers for this very purpose, and you can call thousands of numbers in a short amount of time, almost guaranteeing at least one new contact with each sweep. New clients can easily contact you with the provided information.

2. Improve client services and communication.

Sometimes, you’re just too busy to handle all of your clients’ questions right away. Using a voice broadcasting system is a simple way to improve your services. Regular messages or phone calls about important information in the home selling or buying process are highly beneficial for clients who may be unfamiliar with the process. Because it’s automated, your clients get their answers without taking up any of your time.

Voice broadcasting can be easily customized to give the call recipient options as well. For example, if they want to hear answers to frequently asked questions about mortgage options, they can press one. If they want to hear tips from experienced real estate agents on getting a home inspection, they can press two, and so on.

Communication gets a lot easier with this automated service, as it sends appointment reminders, promotions, or updates on specified listings. It can keep clients in the loop and avoid miscommunications.

3. Enhance marketing campaigns.

Most real estate agents utilize a calling campaign to attract new clients. They purchase phone numbers and call people regularly with special offers, compelling information, and advertisements. With voice broadcasting, it’s easy to automate the process and enhance your marketing calls.

Related: 8 Indisputable Reasons Real Estate Agents NEED to Prioritize Email Marketing

If your message is appealing, warm, friendly, and offers value to a customer base, you will get returned calls. Oftentimes, your broadcast will reach a customer just in time for them to need a real estate agent, and because you reached out first, you'll win their loyalty.

How to Craft a Compelling Voice Broadcast

Success in any of the above endeavors isn’t guaranteed unless you’ve crafted a particularly compelling voice broadcast.

The first step is choosing a simple tool for sending your broadcast. An industry favorite is DialMyCalls, which allows you to message up to 200,000 people at once. There’s also SimplyCast, CallFire, and DialogTech if you want to review your options.

Next, record your message. If you’re looking to send a strong message that will bring you return calls, here are some things to keep in mind:

  • Be clear and concise.
  • Leave just your name and phone number. An email address or further information will create confusion, and people aren’t likely to respond to you in that way.
  • Be enthusiastic as you speak about the service or special offer.
  • Make the message short, ideally less than 200 words.
  • Don’t make claims that you can’t back up (i.e. claiming leadership in an industry unless it’s been documented by a reputable source).
  • Leave a strong and compelling call to action that will prompt people to return your call.

There is no perfect message, but these tips can help set you apart from the competitors. Make sure it’s warm, friendly, and above all, accurately represents the best parts of your service. Voice broadcasting is a powerful tool for real estate agents, and it’s not as costly as some of the other measures out there. Agents find strong leads through this method all the time, and you can too.

Do you use this technology to help run your business?

Let me know with a comment!

Larry is an independent, full-time writer and consultant. His writing covers a broad range of topics including business, investment and technology. His contributions include
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    Michael Woodward Real Estate Investor from Greenback, Tennessee
    Replied over 3 years ago
    Larry, For the record…. I don’t know you and I don’t have anything personally against you. You’re probably a good guy but I have to say that this is the worst idea I’ve heard in a really long time. People might accept (i.e. not get real angry with) an automated call from their doctor or local law enforcement but people hate getting solicitation robo-calls. This is exactly why the FTC spent millions of our tax dollars to create and maintain the federal No-Call list back in the 90’s. Assuming you were able to get a “clean” phone list (people not on the no-call list), I think using this method will create more enemies than clients. Sorry to throw cold water on your idea but I hate those kind of calls and I hope it doesn’t catch on again.
    Ron Kinkade Vendor from Frisco, Texas
    Replied over 3 years ago
    I agree with Michael, very bad idea. My company is in the voice broadcasting business, and we wouldn’t allow the type of activity you mention in #1 and #3 — we certainly wouldn’t recommend it. Not only does this put a company at risk for robocalling violations, but it could also expose them to large fines or legal action. Just because a list is for sale, it doesn’t mean you should be calling those people without prior consent. Our company has a strict Responsible Use policy that prohibits users from broadcasts with marketing, political, fundraising, or promotional content. The best policy is only to broadcast to users with whom you have a prior relationship and consent, and even then you should only send the types of messages they want to receive.
    Jerry W. Investor from Thermopolis, Wyoming
    Replied over 3 years ago
    I don’t know the law in your state, but in my state automated phone solicitation calls are illegal. Now I have not seen anyone prosecuted that I can recall, but they are illegal. If you are leaving your name and phone number it might be easy to track an offender down. hehe