What You Should Be Investing In (Besides Real Estate)

What You Should Be Investing In (Besides Real Estate)

3 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

Read More

Join for free and get unlimited access, free digital downloads, and tools to analyze real estate.

Real estate is an awesome investment. It is really essential. Still, there is something even more important for us all to invest in.

What You Should Be Investing in Alongside Real Estate

This should be a no-brainer. You should be investing in yourself. I’ve written on this subject multiple times because it has truly been a game-changer for me. 

Social media influencer and multi-family real state investor Grant Cardone says the most important thing you can invest in is yourself. Invest in yourself and your mental skills and view yourself as an asset, and you’ll get the greatest returns. It will positively impact your value, your capabilities, and everything else you do.

This is the foundation of being able to work smarter rather than working harder with diminished results for the rest of your life. Abraham Lincoln once said ,“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” What I get from that is you are the axe and the investment is in the sharpening. Chopping down the tree in its entirety is the goal. Investing in yourself will allow you to accomplish each goal that much faster. This is true whether you’re building a business or investing in real estate.

Related: 12 Reasons Why Rental Properties Are the Best Investment

So, how do you invest in yourself?

Invest in Connections

They say your net worth is equal to your network. So, one of the best things to invest in for self-improvement is your connection with others and the quality of your network. This isn’t just about getting names to throw on your email list. It isn’t just who you know, but who knows you and your ability to grow real connections. You can do this online with social media and forums to some extent—but you should also go the offline route by attending local networking events and being more sociable. I decided this year that majority of my earnings would go towards attending conferences that not only would help my mindset but that would contribute to building skills and connections. It has been truly beneficial. 

Invest in Knowledge: Reading & Books

When growing up ,the mindset I had was that education would end when school did. Little did I know that that mindset is why so many people achieve so little. So few people read and make it a priority to learn and acquire new skills. The average CEO reads a book a week, while common person reads fewer than four a year. I bet those books for the average person are not self improvement-related either. So, read more! Many think YouTube and podcasts are a substitute. Combine the sources to help retain the information. 

Invest in Building Your Personal Brand

Invest in your personal brand, which will allow you to get more deals and clients and increase your perceived value. You might be the best in the business, but people may never know or give you the chance to find out unless you have a strong and visible personal brand.

Related: 32 Signs You Might Be a Bona Fide Real Estate Investor

Invest in Your Skills

Always be learning something or acquiring a new skill—it is even more important now with artificial intelligence coming into the picture. Learning is actually fun, especially when you look back a couple years and see your progress and realize there is so much to learn moving forward. For those interested in investing in real estate, there are so many areas you can build on that will give you an edge and make what you do easier and more profitable. That can include taking courses on capital raising, fundraising, sales, appraisals, property management, and construction.


Everyone should be investing in real estate. But even more important is committing to constantly investing in yourself. Invest in your mind, network, and personal brand. Don’t leave it to chance or your spare time. Just as you can’t wait to see if you have any change leftover at the end of the month to invest with, make it a priority to better yourself. Make it one of your goals and schedule it in advance for the year ahead.

How do you invest in yourself on a daily, weekly, and monthly basis?

Comment below!