More Clicks on Your Craigslist Ads

3 Tricks to get more Clicks. Secrets to help you stick out on Craigslist One of the greatest tools for real estate investors is Craigslist.  This online classifieds tool is super popular, FREE, and easy to use.  Start using it and watch your business GROW! The two major parts of a craigslist ad are the body and the headline.  The body of your ad is where you put the description, pictures, address, and price of the house or apartment.  The headline is what the reader clicks to see the body.  Below are 3 useful tricks to getting your next buyer to click on your ad instead of the other 300 that were posted the same day. 

1) More Space = More Attention
The Great Ron LeGrand always taught us to pay for an extra "blank" line at the top of your classified ads so it catches the viewer's eye.  With craigslist the ads run more left to right instead of top to bottom so I like to put the space to the left.  I believe if you try to use the actual space bar in the beginning of your headline the craigslist software will "Trim" it off.  What you will want to do is use the Underscore "_" key.  I like to add about 4 or 5 underscores before I start my headline.  This will indent it and make it more "eye catching" compared to the other ads around it.  

2) Don't be Afraid to be Weird... but Don't Overdo it
I had a house that I rehabbed and was trying to sell.  Every other day I would post the same old boring ad "3BR / 1BA, Great Neighborhood, Big Yard, Perfect Starter Home".  This type of ad gets me a few "good" responses each time I post, but one day I decided to try something different.  In my headline I put "Is Brittney Nuts?".  Nothing about the house in the headline.  When they would click on the ad I would put "She seems like it.   I have a 3 BR Ranch.....".  I got about 4 times more responses from people interested in looking at the house.  You dont want to do this too much because viewers will eventually catch on, but catching their eye and sparking interest so that they are forced to click and see what is inside is what it's all about. 3) End BIG!
At the end of my headlines I like to put some more blank space and then end it with something big like "HURRY!" or "CA$H".  You dont want all capital letters in your headline because it is tough to read plus it is against craigslist rules. 

 

You want to get more people into your shop.  Think of the body of your ad as your shop where you are selling homes.  When writing your headline, ask yourself "What would make a buyer click on my ad?" 

Stand Out!  Dont Blend In!