My Not-So-Secret Formula To Building A Successful Investing Business

If you want to create a successful investing business, what should you do? Should you hire a team? Should implement systems? Should you learn to evaluate properties faster? Should you connect with more buyers?

Yes, you should do all of those things but actually I’m going to suggest something else. It’s something that you’ll never see on a business plan or business growth projection but if you can do this, you’ll rapidly accelerate your business to amazing new heights.

Forget trying to decide whether you’re going to be a straight-up wholesaler or a turnkey wholesaler; forget trying to tweak your brand; forget trying to squeeze your contractors to lower their bills. There is only one solution and once you master this, you WILL absolutely skyrocket your investing business like crazy.

Seek out the biggest, most crushingly difficult problems… and solve them.

For sellers, seek out the biggest, most crushingly difficult problems they’re facing and solve them. In fact, if you have a challenge with finding deals or if there don’t seem to be enough deals in your marketplace, or if the profit just doesn’t seem to be there to do the deals that you were hoping then the truth is: you are not seeking out the biggest, baddest problems and solving them. You’re not going deep enough and you’re only solving the easy problems that everyone else can solve. For example, maybe everyone in your market is solving the foreclosure problem in the same way; perhaps you need to find an even more challenging problem. Go DEEP and find those insanely difficult problems to solve and you will have more deals than you know what to do with.

For buyers, seek out the biggest, most crushingly difficult problems they’re facing and solve them. The same rule applies as I mentioned above for sellers: If you can’t find enough buyers or you can’t find enough buyers with money or if you can’t find enough buyers who will do deals with you… then you are just playing at the same level as everyone else. It’s time to dig deep and find the REAL problems that are going unsolved and start solving them. That’s one of the reasons I started TheFlipKing, because I saw a lot of real estate educators out there who weren’t getting the kind of education I thought investors needed.

Some of you reading this are going to say, “but all the problems are being solved,” to which I would remind you of Henry Ford’s famous quote (which I’m paraphrasing), “if I had asked my customers what they needed, they would have said, ‘a faster horse.’”

My point is simple: go out there and dig dig dig. Find the big problems that people encountering. This could be in your market, in your state, or even nationally. Find the biggest problems and then work HARD to solve them.

The person who solves bigger problems grows a bigger, more successful business. I don’t like to talk about guarantees or make promises because there are always a lot of contributing factors to success… but I can’t think of a clearer guarantee of success than to find the worst problems and solve them.