How To Sell Yourself As A "We Buy Houses" Company

How can you stand out among the thousands of "We Pay Cash For Houses" or "We Buy Ugly Homes" signs around town, online and in advertisements? Focus on selling the Pros of selling to a real estate investor versus the cons.

Pros of selling to a real estate investor

1. It’s Super Fast

Explain that selling a house that needs work can be challenging and costly. With a house flipping company, potential sellers can avoid the hassle of spending time and money to renovate their home. Instead, they can sell to an investor that will buy their house as-is, for a lower price. In exchange for taking a lower price, they can quickly free themselves of the burden of owning the home. Explaining how fast you can close (such as within seven days), will seem appealing. Especially if they find themselves in tough situations such as divorce, foreclosure, relocation, unwanted inherited home, home beyond repair and more. Selling to a real estate investor can them out from under a problem very quickly.

2. It's Super Easy

Explain to the potential home seller that the only decision when selling to a real estate investor is whether to sell to them or not. They won’t have to decide what repairs to make or who they want to sell to. They will simply get an offer and make a single decision if they want to sell their home as-is. No tricks, no hassle, no headache. Most often a home investor will be paying cash, and there can be a quick closing.

3. They don’t have to find a real estate agent

Explain to the seller that finding a good real estate agent can take a little bit of time and effort. By the time required to list the house, show the house, negotiate offers, have the home inspection, make repairs, it could already be six months to a year before the sale happens . Also, have them keep in mind that they will most likely not have to pay a home flipper any commission or fee!

4. Trustworthiness

Point out other house flipping scammers. While many “We Buy Houses” flipping companies are completely legit, there are some that are not. Selling to a real estate investor is something that requires some research on their part. Make sure that you build trust; you show that you are credible within the community, have their best intentions at heart and share prior customer reviews to ease their minds that you are legit.