Do Full Service Listing agents offer value over discount brokers?

[James McGovern]

Do Full Service Listing agents offer value over discount brokers? Is there any public research outlining whom the additional value is delivered to and whether they are guaranteed to generate a higher sales price?

[Ken M.]

Quote from @Russell Brazil:

I own both a full service sales team, and I own a flat fee MLS listing service (in a different market). 89% of our customers from the flat fee company dont end up selling their property and end up listing with a traditional agent. 73% of those customers we refer ourselves to a full service agent.

We 11% that use flat fee services and sell our properties, thank you. ;-)