Book Recommendations for New RE Agents?

Question

New agent here!  👋.   Just curious if some seasoned pros had some ideas on books or podcasts for me that has made a impact in your life of being an agent?

Thank you!

Nathan Gesner · Answer

The Millionaire Real Estate Agent and The The Millionaire Real Estate Investor by Gary Keller.

John Mikesh · Answer

It depends on your goals as an agent...  If you plan on building a team at some point then I would definitely read Traction by Gino Wickman.  Had I read this before I started building real estate teams it would have cut years off the learning curve!

Kobe Xin · Answer

Definitely listen to Never Split the Difference on audio book. It's the best book on negotiations in business and in life!

John Mikesh · Answer

@Craig Garrow Great question Craig!  I love the way Traction takes principles that have worked well in Fortune 500 companies and simplified them for use in our real estate companies.  The reason the principles  have been vetted in big companies Is because they work but too often we try to apply those principles to our organizations of 5-10 people and they don’t scale down appropriately.  Traction IMO did a perfect job of scaling the concepts down to the size of a real estate team or business.  For example, the L10 meeting is something that every real estate business should be running weekly if they want to grow effectively.  Documenting the processes and systems in your business is also an area that most real estate businesses fail miserably, this book provides straightforward guidance on doing that.  The concept of the integrator visionary relationship is one that will finally answer the question in your head, Am I the crazy one!?

Odie Ayaga · Answer

Good look @John Mikesh Traction is my favorite real estate book. That and Getting Things Done are my favorite "this is why and this is how" books.

Joel Owens · Answer

Mary your profile says rental property investor.

With a real estate license you need to define the WHY?

Did you get licensed to get access to more rental properties to buy or are you interested in real estate also as a career for a broker/agent?

Books are nice to read but new agents can get (analysis-paralysis). It's easy to read more books and stay in safe mode than get out there to get the real life training working deals day to day. For that likely need a local brokerage working on the kind of real estate you are interested in at a high level.

Craig Garrow · Answer

@John Mikesh I just picked up a copy of Traction. Excited to dig in! What did you find most helpful from this? In the early stages of building a brokerage myself.

Steve Bracero · Answer

@John Mikesh

Yes Fanatical Prospecting is a great read!

John Mikesh · Answer

Two other books that will help you as an agent for prospecting (which I believe is the most essential skill to a Realtors career) is:

Fanatical Prospecting by Jen Blount

Go For No by Fenton and Waltz

Mary J. · Answer

@Nathan G..   Thanks!  Ordering it up!

Book Recommendations for New RE Agents?

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