I think this is a great new feature.
I've just started using it and have put in about 20 key word alerts.
I've put in a number of cities that interest me, including Dallas and Austin.
I've put in a few variations of SD-IRA searches. Also Equity Trust, my current custodian.
I've put in my name with a couple of variations.
I've entered "new home construction."
If you've got a company, you should enter it now so you can track feedback and get leads.
How will you use key word alerts?