Text Message Marketing

[Matt Hummel]

Hi all, our team has been giving text messaging a go and its been a mixed experience so far. What we like is the decent blend of efficiency and scale relative to cost (compared to direct mail for example). With that said it seems to be an extremely low converting practice with a lot of nuance at each conversion stage. We've gotten decent leads but struggled to convert. I was curious if anyone wished to share/discuss what has helped drive better text results in your experience.

Is it good data (if so any recommendations)?

Are there unique scripts?

Workflows? (Best ways to convert from text to appt to offer)?

Appreciate any insights and conversations that may come of this! Happy deal hunting!

[Jake Soper]

Hi @Matt Hummel I like a lot of the pros you mentioned for text messaging. Very efficient to manage and cost effective. The drawback being its legality in some areas of the US, and limited messaging + imagery compared to something like direct mail. Text messages are a great method to boost the performance of a mail campaign, especially for those prospects who haven't yet called or inquired and are on the fence.

When it comes to direct marketing, your data quality typically trumps all other variables, so start there.