Using Influencers to Promote Your STR

[James Nicholson]

I'm launching a stylish high-end STR in California wine country and I was thinking about contacting some travel influencers for a complimentary stay at the property in exchange for posting about their experience to their followers. Has anyone had experience doing this? If so, was it worth it and what were the terms of the influencer arrangement?

[Nathan Gesner]

Quote from @Ken Boone:

I have never contacted one however I have been contacted by a few. They usually want a completely free extended stay.  The last one that contacted me wanted like two weeks and had over a million followers. It was a lady that was doing some broadcasting locally and was on only fans among the other main platforms.  For one thing I didn’t think her fan base was one I wanted to attract to my cabins and for the other thing I didn’t need the help.  

Only fans? Yeh, that's ending up in a porno shoot. You made the right choice.