How are you setting yourself apart on Airbnb?

Question

Hi all!

My fiancé and I run an Airbnb property management business in Indianapolis, and manage 23 properties! We do design/setup for most of our properties, but I wanted to know what you're doing to set your STR apart without breaking the bank? Amenities, design styles/options, etc. I love to learn how to make our STRs better!

John Underwood · Answer

First by being on Vrbo where most of my bookings come from.

Then top notch property in a fantastic location with great views.

Followed up by a clean house that gets rave reviews as the cleanest vacation rental they have ever stayed out.

Then fantastic customer service above what they are used to.

Michael Baum · Answer

+1 with @John Underwood. Having a great place for families to stay and have a good time on the lake as been our mantra. Clean as a whistle with a ton of stuff. A fully stocked kitchen, a great grill, plenty of games to play when it rains etc.

All 5 star reviews tell the tale.

Not every STR needs to have gimmicky things to stand out.

Leslie Anne Morris · Answer

I’ve been doing themes. I have a whiskey themed cabin and just remodeled a house in Pigeon Forge to be Dolly Parton themed. It definitely stands out.

Jeffrey Reyes · Answer

If the guest is in town for a special occasion you can provide a decoration service. For example: A couple comes into town to celebrate their anniversary, you can provide them with a little romance package. Decorate the place into a romantic getaway.

Provide an Instacart service , transportation from airport, etc..

Olivia Feller · Answer

Loving these ideas! Especially focusing on unique design. We like to design a space with it's own flavor, then set it apart with a mural for guests to take pictures. Something to set it apart, capture guest's attention as they scroll airbnb, and generate some excitement later if they post pictures for their friends :) My sister & I offer mural design/painting along with a few other services I think you may find helpful! Would love to connect if you're interested in learning more. We're located in northern Indiana!

Pete Appezzato · Answer

Great cleaning, top notch communication, great location, awesome design designed and a well thought out property with the amenities and comforts that guests may or may not expect.

Mark Jones · Answer

Themed decor will help them remember your property when they are viewing a bunch on Air BNB.  Also, anything that is unique about the property.  Is it an old farm house or have something unique with the architecture?  anything that will help prospective tenants remember it over the other homes in the search will help.

Randy Dubiskas · Answer

We have an 8-inch reflector telescope that has intrigued visitors.

KiKi Chase · Answer

I love this idea!!! We have done color themes, and Indy 500 themes, but never really anything else.

Sheri Dell · Answer

You can use a catchy title like "Hot Tub Haven" or "Relaxing Retreat" to stand out.  Some people like to do themes that coordinate with nearby attractions.  You can change them to highlight current events. One of our clients did a Taylor Swift Evermore theme as one of her concerts was taking place nearby. They included materials to make friendship bracelets in the rental as well.

How are you setting yourself apart on Airbnb?

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