Need a recommendation for a good direct mail marketing book.

[James Danchus]

Any suggestions?

[Eric F.]

Go here 

https://www.biggerpockets.com/users/michaelquarles

Read through his old posts. There are a lot to go through, but he has some longer ones about Direct Mail that will contain all you need to know. A long time ago I spent a few hours reading through his old posts to find the ones about direct mail. It was worth it.

There is no reason to get a book written by someone who might be BSing when you can read posts reflecting the current market from someone like Michael Quarles.